Apollo People Enrichment

Introduction

The Apollo People Enrichment agent is a powerful tool designed to enhance the information available about a person using data from Apollo. This agent can significantly improve your workflows by providing detailed insights about individuals, which can be utilized for crafting personalized emails, creating customized landing pages, and various other use cases where in-depth personal information is beneficial.

Apollo is a leading sales intelligence and engagement platform that combines a vast database of over 270 million contacts with powerful automation tools to enhance sales strategies. By leveraging Apollo's features, businesses can streamline their lead generation, optimize outreach, and improve conversion rates. The platform's robust capabilities enable companies to identify ideal buyers, personalize communication, and intelligently automate sales processes, ultimately driving revenue growth and operational efficiency. Trusted by over 160,000 companies globally, Apollo empowers sales teams to achieve their goals more effectively. Integrating Apollo with Personize through the Apollo People Enrichment agent further amplifies these benefits, providing enriched personal data that enhances personalization in marketing and sales efforts, leading to more impactful engagements and higher success rates.

Required Inputs:

To run the Apollo People Enrichment agent, the following inputs are necessary:

• Person's First Name: The person's first name. Example: Tim

• Person's Last Name: The person's last name. Example: Zheng

• Person's Organization Name: The person's company name. Example: Personize Studio

• Organization's Domain: The person's company domain. Example: personize.ai

These inputs enable the agent to accurately identify and enrich the individual's profile with comprehensive details.

Sample Output

Below is a sample output generated by the Apollo_People_Enrichment agent. This example demonstrates the depth and breadth of information that can be retrieved:

{

    "person": {
        "id": "6453e9bd8f50d40001f1e348",
        "first_name": "Tim",
        "last_name": "Zheng",
        "name": "Tim Zheng",
        "linkedin_url": "http://www.linkedin.com/in/tim-zheng-677ba010",
        "title": "Founder & CEO",
        "email_status": null,
        "photo_url": "https://media.licdn.com/dms/image/D5603AQEFiVRxq2aFCg/profile-displayphoto-shrink_200_200/0/1676521918175?e=1701907200&v=beta&t=6QqL_xwsDybj-FIUTr6XaEeLyrHxs7QS-IHSbVtYCak",
        "twitter_url": null,
        "github_url": null,
        "facebook_url": null,
        "extrapolated_email_confidence": null,
        "headline": "Founder & CEO at Apollo",
        "email": "name@domain.io",
        "organization_id": "5e66b6381e05b4008c8331b8",
        "employment_history": [
            {
                "_id": "651e57392998d400013ac5bd",
                "created_at": null,
                "current": true,
                "degree": null,
                "description": null,
                "emails": null,
                "end_date": null,
                "grade_level": null,
                "kind": null,
                "major": null,
                "organization_id": "5e66b6381e05b4008c8331b8",
                "organization_name": "Apollo",
                "raw_address": null,
                "start_date": "2016-01-01",
                "title": "Founder & CEO",
                "updated_at": null,
                "id": "651e57392998d400013ac5bd",
                "key": "651e57392998d400013ac5bd"
            },
            .....
        ],
        "state": "California",
        "city": "San Francisco",
        "country": "United States",
        "organization": {
            "id": "5e66b6381e05b4008c8331b8",
            "name": "Apollo.io",
            "website_url": "http://www.apollo.io",
            "blog_url": null,
            "angellist_url": null,
            "linkedin_url": "http://www.linkedin.com/company/apolloio",
            "twitter_url": "https://twitter.com/meetapollo/",
            "facebook_url": "https://www.facebook.com/MeetApollo",
            "primary_phone": {
                "number": "+1415-640-9303",
                "source": "Owler",
                "country_code_added_from_hq": true
            },
            "languages": [],
            "alexa_ranking": 3514,
            "phone": "+1415-640-9303",
            "linkedin_uid": "18511550",
            "founded_year": 2015,
            "publicly_traded_symbol": null,
            "publicly_traded_exchange": null,
            "logo_url": "https://zenprospect-production.s3.amazonaws.com/uploads/pictures/64beb2c5e966df0001384ac1/picture",
            "crunchbase_url": null,
            "primary_domain": "apollo.io",
            "sanitized_phone": "+14156409303",
            "industry": "information technology & services",
            "keywords": [
                "sales engagement",
                ...
            ],
            "estimated_num_employees": 1200,
            "industries": [
                "information technology & services"
            ],
            "secondary_industries": [],
            "snippets_loaded": true,
            "industry_tag_id": "5567cd4773696439b10b0000",
            "industry_tag_hash": {
                "information technology & services": "5567cd4773696439b10b0000"
            },
            "retail_location_count": 0,
            "raw_address": "535 mission street, san francisco, california, united states",
            "street_address": "535 Mission Street",
            "city": "San Francisco",
            "state": "California",
            "postal_code": "94105",
            "country": "United States",
            "owned_by_organization_id": null,
            "suborganizations": [],
            "num_suborganizations": 0,
            "seo_description": "Search, engage, and convert over 265 million contacts at over 70 million companies with Apollo's sales intelligence and engagement platform.",
            "short_description": "Apollo.io combines a buyer database of over 270M contacts and powerful sales engagement and automation tools in one, easy to use platform. Trusted by over 160,000 companies including Autodesk, Rippling, Deel, Jasper.ai, Divvy, and Heap, Apollo has more than one million users globally. By helping sales professionals find their ideal buyers and intelligently automate outreach, Apollo helps go-to-market teams sell anything.\n\nCelebrating a $100M Series D Funding Round 🦄",
            "annual_revenue_printed": "###.#",
            "annual_revenue": ###.#,
            "total_funding": 251200000,
            "total_funding_printed": "251.2M",
            "latest_funding_round_date": "2023-08-01T00:00:00.000+00:00",
            "latest_funding_stage": "Series D",
            "funding_events": [
                {
                    "id": "6520fc8e0f5b210001b5285b",
                    "date": "2023-08-01T00:00:00.000+00:00",
                    "news_url": null,
                    "type": "Series D",
                    "investors": "Bain Capital Ventures, Sequoia Capital, Tribe Capital, Nexus Venture Partners",
                    "amount": "100M",
                    "currency": "$"
                },
                ...
            ]
        },
        "phone_numbers": [
            {
                "raw_number": "+1415-640-9303",
                "sanitized_number": "+14156409303",
                "type": "work_hq",
                "position": 0,
                "status": "no_status",
                "dnc_status": null,
                "dnc_other_info": null
            }
        ],
        "intent_strength": null,
        "show_intent": false,
        "revealed_for_current_team": true,
        "hashed_email": "8d935115b9ff4489f2d1f9249503cadf",
        "personal_emails": [],
        "departments": [
            "c_suite"
        ],
        "subdepartments": [
            "executive",
            "founder"
        ],
        "functions": [
            "entrepreneurship"
        ],
        "seniority": "founder"
    }
}

Here you can see how to use this agent inside personize studio:

Applications

The detailed information provided by the Apollo People Enrichment agent can be applied in various ways:

1. Personalized Emails: Craft highly personalized emails by leveraging detailed information about the recipient's professional background and current role.

2. Customized Landing Pages: Create tailored landing pages that resonate with the specific interests and professional history of your target audience.

3. Enhanced Lead Scoring: Improve lead scoring models with enriched data, enabling more precise targeting and better sales strategies.

4. Sales and Marketing Intelligence: Gain deeper insights into key decision-makers and influencers within target organizations, aiding in more effective outreach and engagement strategies.

Harness the power of the Apollo_People_Enrichment agent inside Personize Studio to enhance your data-driven strategies and achieve greater success in your outreach efforts.